DXN Company Background

DXN was founded by Dato' Dr. Lim Siow Jin, a graduate from the prestigious Indian Institute of Technology. Dato' Dr. Lim started the business in quest of the benefits of mushroom on human health. His deep interest and endless efforts has driven him to utilize the fullest potential of Ganoderma or Lingzhi, which is well-known as the King of Herbs, for human health and wealth, with the establishment of DXN in 1993.

The core business activities of DXN include cultivation, manufacturing and marketing of the health food supplements. Based in Malaysia with worldwide operation, the company is well-known for its Ganoderma business. Its product lines include dietary supplements, food and beverages, personal care products,skin care & comestic, household products and water treatment system. Since its inception in 1993, DXN has upheld its concept of 'One Dragon One World One Market and One Mind'. With this powerful concept, DXN has sailed through continuous growth over the years. On 30 September 2003, DXN Holdings Berhad was listed on the Main Board of the Bursa Malaysia. DXN was delisted on 27 December 2011 due to take-over offer by the founder.

DXN Holdings Berhad is the investment holding and management company of DXN Group. DXN's high regard for quality earned the company many outstanding citations and recognitions from various health and business organizations. Along with the solid foundation and sustainable development, DXN has rapidly diversified into other business activities, which include property, renewable energy, information technology, etc. In its core business of network marketing, the rapid global expansion of DXN is recognized internationally by its vast growth of members worldwide and its amplification of footprint in key strategic locations. With over six million registered distributors worldwide, DXN is solidifying its position as the world leader in Ganoderma products.

DXN Corporate Highlights

  • 1993

    DXN was established in Malaysia with the "One Dragon" concept.

  • 1995

    DXN headquarter established.

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    1995

    DXN entered a new milestone when its headquarters in Kedah, Malaysia, costing several million Ringgit was completed.

  • 1996

    DXN ventured into the international market

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    1996

    DXN ventured into the international market, entering Mauritius and Singapore with the "One World One Market" concept.

  • 1997

    - Doctorate in Philosophy (Alternative Medicines) awards
    - Expand to Hong Kong, Brunei, and Indonesia

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    1997

    Became the first Malaysian Lingzhi factory to receive the Good Manufacturing Practice (GMP) certification.

    Reputation proven when TV3 invited DXN for a 30-minute programme promoting and highlighting the company and its products.

    DXN's founder, Dr. Lim Siow Jin was conferred a Doctorate in Philosophy (Alternative Medicines) by the Indian Board of Alternative Medicines. With this award, DXN`s diligence in pursuing the research and development of Lingzhi was acknowledged.

    DXN started its operations in Hong Kong, Brunei, and Indonesia.

  • 1998

    DXN started its operations in Thailand.

  • 1999

    - Get visits from Datuk Seri Dr. Mahathir Mohamad at DXN's Lingzhi farm and factory.
    - Therapeutic Goods Administration (TGA) and ISO 9001 certification

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    1999

    Became the first Malaysian multi-level marketing (MLM) company to receive the coveted Therapeutic Goods Administration (TGA) certification from the Ministry of Health, Australia.

    Became the first Malaysian Lingzhi factory to receive ISO 9001 certification.

    Malaysian Prime Minister, Datuk Seri Dr. Mahathir Mohamad, visited DXN`s Lingzhi farm and factory. He commended DXN for contributing towards the concept of promoting Malaysian products.

    Became the first Malaysian company to produce high vitality spirulina, which yields increasing demand in the market.
    DXN entered the Philippines market.

  • 2000

    - First Malaysian Lingzhi farm to receive ISO 14001 certification.
    - DCN Network Sdn. Bhd. (a company with 18 years of MLM expertise) joined DXN.
    - Started its operation in Australia, India, New Zealand and Laos.

  • 2001

    - Achieved vision 2002.
    - Entered the markets in Cyprus, South Africa, USA, Taiwan, Germany

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    2001

    Became among the first batch of Malaysian companies to receive a three-year consecutive Network Marketing licence. This demonstrated the stability and operations of the company as recognized by the Malaysian authorities.

    Built a new factory costing millions of Ringgit to cope up with local and international demand. This brought total investments in both factories and farm to exceed RM 40 million.

    Our founder, Dato' Dr. Lim Siow Jin received BKM Award from the Sultan of Kedah. Also received Top-10 outstanding Chinese Youth Award from the Youth Association of Kedah.

    Achieved vision 2002. Now we have penetrated into 25 countries, with monthly sales exceeding RM60 million and more than 2 million distributors worldwide.

    Entered the markets in Cyprus, South Africa, USA, Taiwan, Germany, Switzerland, Dubai, Bangladesh, Sri Lanka and Nepal.

  • 2002

    - Doctorate in Science (Alternative Medicines), Millennium Award, and Albert Schweitzer Award. Dato' Dr. Lim.

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    2002

    DXN's founder, CEO Dato' Dr. Lim Siow Jin won three international awards - Doctorate in Science (Alternative Medicines), Millennium Award, and Albert Schweitzer Award.

    Dato' Dr. Lim also received DSM Award from the Yang Dipertua Negeri Melaka during an investiture ceremony in conjunction with the latter's 77th birthday.

    In the same year, Dato' Dr. Lim was named as Physician of the New Millennium by the Canada Alternative Medicines Research Institute.

    He also received the Certificate of Appointment as Senior Visiting Professor (Natural Healing & Ganotherapy) from the Open International University for Alternative Medicines and Certificate of Fellowship from the World Health, Environment and Peace Foundation.

  • 2003

    - DXN started its operations in Mexico and Canada.
    - DXN Holdings Bhd. was successfully listed on the Main Board of Bursa Malaysia

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    2003

    DXN started its operations in Mexico and Canada.

    DXN Holdings Bhd. was successfully listed on the Main Board of Bursa Malaysia on 30 September 2003. This marks a significant milestone in the long development of DXN.

    Established in 1993, DXN has entered its 10th year of operation. More than 2,000 local and foreign distributors participated in its 10th Anniversary and Aidilfitri Celebrations on 6 December 2003 to witness the company's glorious and significant achievements for the past 10 years.

    DXN has received extensive coverage in both print and electronic media, highlighting its achievements in the local corporate scene. The following TV programmes acknowledged DXN:
    - TV3 "Majalah 3" (30/05/2003)
    - Astro AEC "Mandarin in News" (29/08/2003)
    - Astro Prima "English News" (11/09/2003)

  • 2004

    - DXN celebrated its 11th Annual Anniversary.
    - Get visit from Minister of Human Resources, Datuk Wira Dr. Fong Chan Onn at DXN Farm and Factory.

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    2004

    The comprehensive media coverage on DXN not only bears testimony to the recognition of its mode of operations, but also enables the public to have a better insight on its professional management, policies and proven track record. DXN has been given detailed reporting in the following TV programs:
    - TV2 "City Focus" (11/01/2004)
    - TV1 "Agro Jurnal" (09/04/2004)

    DXN acquired a 100% stake in Reach Star Enterprise Sdn. Bhd. and Reach Star Cash & Carry Sdn. Bhd. on 6 February 2004.

    Minister of Human Resources, Datuk Wira Dr. Fong Chan Onn visited DXN Farm and Factory on 7 November 2004.

    DXN celebrated its 11th Annual Anniversary on 4 December 2004 at DXN Farm and Factory. Over 2,000 DXN business partners participated in the celebration.

  • 2005

    DXN Holdings Bhd. won the 3rd Asia Pacific International Honesty Enterprise - Keris Award 2004

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    2005

    DXN Holdings Bhd. won the 3rd Asia Pacific International Honesty Enterprise - Keris Award 2004 on 16 January 2005. Companies with good industry credibility were selected as winners and commended for its vision and mission, innovation and strategies, human and resources management, operation efficiency, and products.

    DXN Holdings Bhd.`s subsidiary, PT Daxen Indonesia became an official member of APSKI (Asosiasi Pengusaha Suplemen Kesehatan Indonesia) in January 2005. This membership has indeed further consolidated DXN`s position in the international corporate arena.

    DXN International Private Limited (Philippines) was chosen as the "Most Outstanding Multi-Level Marketing (MLM) Company" by the Awards and Recognition Association of the Philippines and BIZ Business Today Magazine during the "2004 Buyer's Choice Awards" ceremonies.

    DXN International Private Limited (Philippines) was recognized as the "Top Innovative Marketing Company of the Year" conferred by the Year-ender Excellence Awards Committee and the National Consumer Affairs Foundation of the Philippines during the "2004 Year-Ender Excellence Awardee".

  • 2005

    DXN Philippines was conferred by the "Asia-Pacific Excellence Awards" as the "Most Outstanding Multi-Level Marketing Company" .

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    2005

    The Philippines Business Profiles & Perspectives, Inc. (PBPPI) listed DXN International Private Limited (Philippines) as one of the Top 7,000 Corporations in the Philippines for the fiscal year 2003-2004 whereas the company emerged as 812th based on the company's gross revenues in year 2003. On a separate listing for the Top 5,000 Corporations in the Philippines of Securities and Exchange Commission (SEC), DXN International Private Limited (Philippines) was ranked 768th based on the company`s gross revenues in year 2003.

    DXN`s CEO, Dato' Dr. Lim Siow Jin was conferred the title Datuk Setia Diraja Kedah (DSDK) award in conjunction with the 77th birthday of the Sultan of Kedah, Sultan Abdul Halim Mu`adzam Shah.

    DXN has received a 10-year pioneer status incentive on Spirulina cultivation and processing.

  • 2006

    Laboratory Department of DXN Holdings Bhd. received MS ISO/IEC 17025 Certificate of Accreditation

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    2006

    On 17 July 2006, the Laboratory Department of DXN Holdings Bhd. received MS ISO/IEC 17025 Certificate of Accreditation for its technical competence, defined scope and operation of a laboratory quality management system.

    From 26 October 2006 - 4 November 2006, DXN Marketing Sdn. Bhd. held its first ever International Travel Seminar to Western Europe, to reward outstanding DXN distributors who achieved exceptional status in their business endeavor.

  • 2007

    - Multimedia Development Corporation Sdn. Bhd. (MDEC) recognized DXN Solutions Sdn. Bhd.
    - DXN Kenya was officially launched in Nairobi, Kenya on 25th February 2007.

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    2007

    Multimedia Development Corporation Sdn. Bhd. (MDEC) recognized DXN Solutions Sdn. Bhd., a subsidiary of DXN Holdings Bhd., as a company with the Multimedia Super Corridor (MSC) status, thus entitled to the benefits as stated in the MSC Bill of Guarantees.

    DXN Holdings Bhd. again won the 5th Asia Pacific International Honesty Enterprise - Keris Award 2006 on 17 January 2007. DXN was lauded for its vision and mission, innovation and strategies, management of human resources, operations efficiency, and research and technology for production of quality products.

    Dato' Dr. Lim Siow Jin, CEO receives the 28th International Award for Technology and Quality, New Millennium Award trophy.

    Mr. Arsenio Pardo Rodriguez, President of Editorial OFICE and General Secretary of the Trade Leaders' Club, presented the Gold Badge "Global Quality Management" to Dato' Dr. Lim Siow Jin, CEO of DXN Holdings Bhd.

  • 2007

    DXN re-organized its 2nd International Travel Seminar Incentive

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    2007

    DXN Comfort Tours Sdn. Bhd., Alor Star Branch - one of the subsidiaries of DXN Holdings Bhd.- officially launched and operated on 27th October 2007. With the concept "Your Best Choice with Excellent Services", DXN Comfort aims to provide the locals with quality travel services.

    DXN re-organized its 2nd International Travel Seminar Incentive from 18th November 2007 to 23rd November 2007. In this significant event, all outstanding DXN distributors from different parts of the world, are rewarded with the opportunity to board on the prestigious Costa Serena for their successful business endeavor with DXN.

  • 2008

    - "MOST OUTSTANDING PARTICIPANT" in the First Direct Selling Festival (Middle East)
    - Launched its main stockist in Mongolia

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    2008

    DXN has been selected as the "MOST OUTSTANDING PARTICIPANT" in the First Direct Selling Festival (Middle East) held at Jumeirah Beach Hotel, Dubai from 17th to 18th May 2008.

    DXN has officially launched its main stockist in Mongolia on 2nd July 2008 by setting up its first main stockist in Ulaanbaatar.

    DXN's Director, Dato' Seri Tunku Abdul Hamid Thani Ibni Almarhum Sultan Badlishah was conferred the Darjah Seri Setia Sultan Abdul Halim Mu'adzam Shah Yang Amat Dihormati (SHMS), which carries the title Dato' Seri DiRaja in conjunction with the Kedah Sultan's Golden Jubilee celebration.

    DXN has successfully set up a new branch in Jeddah, Saudi Arabia. The new branch was inaugurated by Mr. Hidayat Abdul Hamed of the Council General of Malaysia and Mr. Amran Bin Yem of the Trade Commissioner on 15th August 2008.

    DXN again organized its 3rd International Travel Seminar in Geneva, Switzerland to reward its distributors for their strong commitment.

  • 2009
    - DXN's Managing Director, Mr. Lim Boon Yee, JP, PJK, was conferred the title Setia DiRaja Kedah (SDK) award

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    2009

    DXN's Managing Director, Mr. Lim Boon Yee, JP, PJK, was conferred the title Setia DiRaja Kedah (SDK) award in conjunction with the 81st birthday of His Royal Highness Sultan of Kedah, Sultan Abdul Halim Mu'adzam Shah.

    DXN has been awarded the Direct Selling Award for Outstanding Management at the Direct Selling Festival (Middle East) held in Dubai in April 2009.

  • 2010

    - "Honorary Advisor of Peace Society Worldwide"
    - "Award of Excellence For Service To The Humanity"

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    2010

    Dato' Dr. Lim Siow Jin, CEO of DXN Holdings Bhd. has been honoured as the "Honorary Advisor of Peace Society Worldwide". Peace Society Worldwide is a Global Civil Organization for Universal Peace & Harmony, and working for the promotion & inculcation of the ideas & principles of world peace, harmony, tolerance, non-violence, international understanding & co-operation in conjunction with United Nations and its various agencies.

    Dato' Dr. Lim Siow Jin, CEO of DXN Holdings Bhd. has been awarded with "Award of Excellence For Service To The Humanity" by Peace Society Worldwide for his exceptional contribution to the Society.

    Dato' Dr. Lim Siow Jin, CEO of DXN Holdings Bhd. has been presented with the Award of the honoris causa Degree of Academic Fellow with rank of Professor from Academie Scientifique Internationale vie Univers Nature of Toulouse France

  • 2011

    - The Most Successful Network Marketing Company in The UAE
    - DXN re-organized its 4th International Travel Seminar Incentive

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    2011

    DXN has been awarded The Most Successful Network Marketing Company in The UAE in the 2nd Malaysia Business Awards organized by Malaysia Business Council UAE. The Award was presented by YB Dato´ Sri Mustapa Mohamed, Minister of International Trade & Industry , Malaysia on 18th Dec 2011 in Dubai.

    DXN was delisted on 27 December 2011 due to take-over offer by the founder.

    DXN re-organized its 4th International Travel Seminar Incentive from 25th November 2011 to 28th November 2011. In this significant event, all outstanding DXN distributors from different parts of the world, are rewarded with the opportunity to board on the prestigious Royal Caribbean for their successful business endeavor with DXN.

  • 2013

    DXN Pharmaceutical has been awarded Industry Excellence Award by the National Pharmaceutical Control Bureau

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    2013

    DXN Pharmaceutical has been awarded Industry Excellence Award by the National Pharmaceutical Control Bureau, Ministry of Health Malaysia for the year of 2012.

  • 2014

    DXN is ranked as the Top 25 direct selling company worldwide in "DSN Global 100"

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    2014

    DXN is ranked as the Top 25 direct selling company worldwide in "DSN Global 100: The Top Direct Selling Companies in the World" by Direct Selling News (DSN), USA.

  • 2015

    DXN is ranked as the Top 24 direct selling company worldwide in "DSN Global 100"

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    2015

    DXN is ranked as the Top 24 direct selling company worldwide in "DSN Global 100: The Top Direct Selling Companies in the World" by Direct Selling News (DSN), USA.

Our Founder

DXN was founded by Dato' Dr. Lim Siow Jin, a graduate from the famed Indian Institute of Technology. Dato' Dr. Lim has a deep interest in mushrooms and their relationship with human health.

After more than 20 years of careful research and scientific analysis, Dato' Dr. Lim discovered the specific benefits of Ganoderma or Lingzhi and its corresponding effects on human health. Realizing Lingzhi's importance and health benefits, Dato' Dr. Lim began sharing his knowledge about this miraculous herb among his friends and colleagues who mirrored his passion for good health.

Dato' Dr. Lim did not stop there. He felt that he should form a company that would help more people to acquaint and utilize the benefits of this miraculous herb. In 1993, Dato' Dr. Lim's dream came true when he established DXN in Kedah, Malaysia


https://www.facebook.com/drlimsj
  • 1997

    Doctorate in Philosophy (Alternative Medicines)
    By the Indian Board of Alternative Medicines

  • 2001

    BKM Award from the Sultan Kedah of Malaysia

  • 2002

    Doctorate in Science (Alternative Medicines)
    By the Indian Board of Alternative Medicines

  • 2002

    Millennium Award

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    2002

    By the International Association of Educators for World Peace in recognition of his steadfast commitment to world peace and friendship through holistic health and healing, thereby promoting a physically healthy, mentally strong and socially developed society.
  • 2002

    Albert Schweitzer Award

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    2002

    By the Positive Life Foundation in appreciation of his exemplary humanism, untiring peace activities and profound compassion in the spirit of the late Albert Schweitzer, a 1953 Nobel Peace Prize recipient.
  • 2002

    DSM Award from Yang Dipertua Negeri Melaka, Malaysia

  • 2002

    Physician of the New Millennium Award
    By the Alternative Medicines Research Institute (Canada)

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    2002

    Dato' Dr. Lim has earned distinction for significant contributions to the Health and Well Being of Humanity
  • 2002

    Certificate of Appointment as Senior Visiting Professor (Natural Healing & Ganotherapy)
    By the Open International University for Alternative Medicines

  • 2002

    Certificate of Fellowship World Health, Environment and Peace Foundation
    By the World Health, Environment and Peace Foundation

  • 2005

    Dato' Setia DiRaja Kedah (DSDK) Award
    From The Sultan of Kedah, Malaysia

  • 2005

    From The Mother Teresa International & Millennium Award Committee under the auspices of All India Minority & Weaker Sections Council

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    2005

    From The Mother Teresa International & Millennium Award Committee under the auspices of All India Minority & Weaker Sections Council
  • 2007

    Gold Badge of "Global Quality Management"
    From The Trade Leaders' Club and Editorial of OFICE, Geneva, Switzerland

  • 2010

    DXN CEO, Dato' Dr. Lim Siow Jin has been bestowed the Prominent Business Leader Award in the 2nd "Prominent Business Leaders Award 2010"

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    2010

    The award ceremony was held at the conference room of the "Great Hall of the People" in Beijing, China on 6 June 2010.
    Dato' Dr. Lim was bestowed the award for his professional conduct and persistent entrepreneurship; over 20 years of tireless research and industrial development of Ganoderma lucidum and its outstanding contribution; upholding the business philosophy of low price, high quality and solid profile; promoting marketing strategies of differentiation, branding, diversification and creating an international health industry giant. He is regarded as a tenacious, passionate, innovative and excellent entrepreneur model. (Abstracted from Invest China, Xinhua News, China News & China Economic)
  • 2010

    Honorary Advisor of Peace Society Worldwide

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    2010

    By Peace Society Worldwide, a Global Civil Organization for Universal Peace & Harmony, and working for the promotion & inculcation of the ideas & principles of world peace, harmony, tolerance, non-violence, international understanding and co-operation in conjunction with United Nations and its various agencies.
  • 2010

    Award of Excellence For Service To The Humanity
    By Peace Society Worldwide for his exceptional contribution to the Society.

  • 2010

    Award of the honoris causa Degree of ACADEMIC FELLOW with rank of Professor

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    2010

    By ACADEMIE SCIENTIFIQUE INTERNATIONALE VIE UNIVERS NATURE of TOULOUSE France.
  • 2010

    The Medal of Brand Scientist

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    2010

    Dato' Dr. Lim Siow Jin being awarded with Brand Scientist of the Year by Pakistan Prime Minister Mr Yousuf Raza Gilani( DXN Pakistan Country Manager, Mr Zarif Ahmed receives the award on behalf of Dato' Dr. Lim Siow Jin ).

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DXN Concept

One Dragon The entire process - cultivation, processing and marketing is solely done by the Company under strict quality control.
One World One MarketEach and every distributor enjoys worldwide bonus with single membership.
One MindThe company and the distributors single-mindedly concentrate on doing DXN business.

DXN Philosophy

Low Price, High Quality; Low Profile, High Income.

Our philosophy - to provide low price and high quality products, to keep a low profile while generating high income is ideal for direct selling. This system is equitably accessible to anyone of any background. Our free enterprise system enables anyone to enjoy personal achievements that lead to greater financial independence. More importantly, numerous people have testified to the benefits of our products when they gained better health through consumption of our products. Our philosophy is the foundation on which our success in the network marketing industry is built.

DXN Identity

RED represents fire to symbolize the company's fighting spirit to progress.
GREEN represents trees to symbolize the dynamic growth and expansion of our market.
BLUE represents water to symbolize the company as the foundation for all the vigorous developments.

The Red Oval symbolizes the rising sun to represent aggressiveness, single-mindedness and persistence in achieving DXN's vision.
The Green Branches symbolizes Ganoderma to represent the company's strong commitments for growth and relentless striving to achieve excellence by focusing on health-based industry.
The Blue Horizontal Line symbolizes the company as the power source for the impetus of business development.